Any reason why I shouldn't have a local business on GH Pages?

So I’m going to be putting together a static website for a friends local business. It will only be using HTML/CSS/JS and I’m thinking of putting it on GH pages with a custom domain to save him money from hosting.

What are the reasons that this would be a bad idea, are there better alternatives or should I just go with a paid hosting service such as Digital Ocean?

Here, a GH employee specifically says that this is permitted - as long as it doesn’t violate the ToS (for example size, content, bandwidth).

But I don’t know, it seems kind of chinzy to me. What business can’t afford $100 a year to ensure bandwidth, ability to grow, etc?

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