What kind of app we should develop for the marketplace — Native or Hybrid.
Native and hybrid apps can provide the end user with a variety of services, experiences, and answers. While they can both perform a lot of the same functions, there are a few key differences that can make or break their viability for your small business.
A native app is defined as a mobile application written and developed specifically for mobile devices. This means that an app will be made with iOS or Android users in mind, using that particular coding language. Alternatively, hybrid apps are essentially web-based packages that have been put into a native app shell. They were not originally written in a mobile application language, and act more like websites that have been optimized for mobile phones. Usually, hybrid apps are written in JavaScript or HTML5.
Native and hybrid apps are both widely used for a wide variety of different applications. You may be surprised to know that some of the most well-known apps were all developed using a hybrid package. The Apple App Store, Gmail, and Instagram are all hybrid apps. Alternatively, Google Maps, LinkedIn, and Twitter are native iOS and Android applications.
What distinguishes native apps from hybrid apps is that they are developed for specific devices. For instance, Android apps are written in Java and iPhone apps are written in Objective-C. The advantage of choosing a native app is that it is the fastest and most reliable when it comes to user experience.
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