Cold emailing to find company contacts?

Recently a guy posting on Reddit move away from his sales job and said he picked up a FAANG type job by cold emailing 100’s of company contacts asking for the contacts of the hiring person, emailing them resumes and then getting access to interviews.

His response rates were 5% to recruiters, 30-40% to engineers, and 70-80% to company sales staff. He said this approach was much more efficient than applying to open positions because those are swamped, especially these days.

I would like to ask if anyone else has done this and what your response has been? If good I may focus on this method instead of sending out applications through the standard front door approach of Indeed.com/Monster, etc.

Hey there,

it depends.

What is your background?
Do you have any degree?
Do you have any skills?
Does anyone already know who you are?

Hi, I’m a freelance writer with a BS in Finance. No one knows me, I can code React.js and Express apps with a PostgreSQL database.

This is similar to the method I employ. Got me my first offer/job.

I got my second offer/job with a $20k pay increase just recently after applying again. This time I didn’t use emails/cover letters/direct outreach and the bite rate was much less, even with 1 year experience now.

You basically have shotgun approach vs. networking approach.

When I apply in earnest again I will do it the way I did the first time: direct email + personalized cover letter and resume

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I worked for a very large anti-spam company, so anyone “cold-emailing” me would probably find their efforts somewhat hampered in short order, at more than just my own workplace.

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Agreed.

I’d be worried about gaining a reputation for spamming folks, too. Word gets around, and an employer that finds out you’re flooding their employees with email might not be too keen on hiring you.

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That’s a great case study, thanks. I have read the email should be personal to the point it can not be used with any other company. And in 3-4 sentences I should compliment them, tell what I offer, and ask to speak on the phone about possibly working for them. Is that similar to the structure you follow with your emails, or would you recommend doing anything else? Thanks

Random people at the company probably can’t speak for the company. Best case scenario, they would forward your email to HR for HR to reach out. Or they would delete/ignore. Worst case it reflects poorly on you.

I just found either a hiring manager or engineer manager, CTO or CEO if that’s all I could find.

Just said like “I applied for x online, but wanted to make sure to turn my resume and cover letter in to a real person as well”

Sometimes I added a brief 2-3 sentence pitch.

Attached my resume and cover letter, then on to the next one.

I only sent an email per application.

My goal was just in case I got weeded out by ATS or answered the wrong choice for a weed-out question.

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