The callback function inside the subscribe method should be the function that increment the count variable. It is the method that you pass inside the subscribe method that gets called whenever the state changes.
In your case it should be
store.subscribe(addOne);
Another thing you need to note is that you should initialize the count variable as 0 instead of 1, otherwise you will see that the values that gets logged to the console will always be incremented by one.
The task is to change the value of the count variable so you have to change it’s value. You need not do console.log("count"), you may if you want though. But to pass the tests, you need to change the value of count in that function