Upgrade to HTTPS with SSL certificates or Loss Traffic upto 70%

Google sets HTTPS deadline for converting your website With SSL Certificates from HTTP to HTTPS, and it will become a major factor in rankings because Google aim is to provide secure and accurate results.

Currently, Google holds the browser usage majority of 50%, which is key of analytics reports they receive on a regular basis. Those sites running HTTPS connection will find difficulty in rankings because Google will discourage them.

Many experts in the industry are suggesting that it will impact the user’s trust, when Chrome leaves a sign “Unsecure connection” on your website that can impact in sales, advertisement clicks, and more.

Wow apparently the deadline is July 2018: https://blog.chromium.org/2018/02/a-secure-web-is-here-to-stay.html

Edit: It does look like if you have a host that supports Let’s Encrypt you might be able to get a SSL certificate for free https://community.letsencrypt.org/t/web-hosting-who-support-lets-encrypt/6920

Here’s the main site: https://letsencrypt.org/