Websites Protocal

I want to make a new websites tell me about how I use HTML link in my websites for ranking.

A balanced internal and external HTML linking plan helps establish authority and improve page ranking. Carefully look for the internal linking and place the relative URLs on the anchor texts and keep in mind the keywords. Externally, seek relevant opportunities to gain quality backlinks from high-domain authority domains. The focus with link building should be more organic discovery not manipulation.