Creating a landing page and adding marketing funnels into it

I want to create a landing page and add marketing funnels into it.

May I please know what website elements have to be included in the landing page and how can I know about it?

In order for the landing page to be effectively working, what procedure should be followed (i.e how can I ensure that the landing page is working properly and getting displayed fully on the world wide web and how can I know more about it?

Also, as far as building marketing funnels are concerned, how can I know whether I have configured the website links for the marketing funnels correctly and whether the marketing funnels that I have built are working correctly or not?

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