What makes an image link work or not work?

Hi I am working on the product landing page and thought I would use the logo from my website but it won’t work whereas other logos I find online will work.
Both examples are below, the first gives the logo “inspire”, the second (mine) gives just the image button but no image. I also tried to share the image link directly from canva but that didn’t work either.
Any info would be appreciated - thank you.

as it is the link to an image, I imagine it depends on the server, maybe they don’t allow the image being used like that, you can only access it directly

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My guess is it’s because it’s being served using HTTP and not HTTPS. You can just upload it to a host that will serve it using HTTPS (some image host or GitHub, etc.).

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