Yeah, whenever I see any TLD name other than the originals (.com, .org, .edu, etc.) it just seems gimmicky to me. I know it’s not a fair prejudice, but that is how it seems to me. And it’s going to become more and more of a problem as names get used up. Maybe I’m old-fashioned (if 1999 is can be old-fashioned.)
I think there’s also the problem of name collision. For example, if you have company called Acme Web Design, I imagine people’s first instinct would be to check
acmeweb.com or even
acmedesign.com. They may not think of
acmeweb.design. I don’t even know if most people know that that TLD exists. And if there are web design companies that have those other names, they may get your business.
Or maybe this is all much ado about nothing since people often don’t remember web addresses anymore but use links.