I am looking for advertising campaign for my new startup but I am having an issue understanding the difference between digital marketing and advertising. I have gone through the following guides but still I have confusion both looks like the same.
Anyone tell me what’s the real difference in both of them?
Marketing is how you sell and position your company and services.
Are you a low-volume, high end service or are you high-volume, low price option? Nothing wrong with either one.
Do you cater to everybody or just a specific niche?
Do you promote your company as fun and quirky, or serious and all-business.
How do you get people interested in your products or service?
Advertising is making people know/learn about your products/services.
It’s just a slice of the big marketing pie.
Digital marketing is promoting your company and products through online channels such as Facebook, Twitter, Instagram and so on. This process is completed through the internet reaching your target customers. For this procedure, you may take help from Digital marketing agency to develop your business.
Whereas advertising means giving advertisements on Televisions, Radios, newspapers and so on which you advertise your company or company products without using any internet channels.
The differences between digital advertising and digital marketing
Digital advertising is a subset of digital marketing
Digital marketing is a process while digital advertising is an activity
Digital advertising is tactical while digital marketing is strategic in nature
Digital advertising creates brand awareness while digital marketing develops the brand
Digital advertising is sales-focused while digital marketing is focused on audience psychology