I live in México and it seems to me that at least many of the people who own small business or freelancers that I’ve met, do not own a website and are not trying to get one, and many rely on either using platforms such as wix, squarespace or others like this, or writing the site themselves as good as they can. For them it seems, Facebook and Google marketing tools are enough, or at least that is what it seems to me that they are thinking.
What do you think about this? Have you encountered some data about this subject that you can share so we all are able to grasp whether small business owners still want sites developed by a web developer? What is your own experience or opinion on this ?
Many small businesses are still not using the internet to conduct business. In fact, 46 percent of U.S. small businesses still don’t have a website for their company, according to a survey by research firm Clutch.
The first reason why small businesses need a website, even if your business has five employees or less, is because that’s where so many of your potential customers are for so much of the time.
For instance, a study by comScore Canada found that Canadians spend an average of 36.3 hours browsing in one month’s time, while Americans spend 35.2 hours online every month.
If you operate one of those small businesses that doesn’t have a website and that fact alone doesn’t persuade you to develop an online presence for your business, here are few more reasons:
- People use the internet like they used to use the phone book.
customers are using their Smartphones and tablets to decide where to go and what to buy. So your small business has to come up in local search or beware; people who are searching will find other local businesses rather than yours.
- A business website gives your business legitimacy.
People expect businesses to have their own websites, just as they used to expect businesses to have a real physical business address.
- A business website gives you another marketing channel.
Having a business website gives you an automatic online presence. Think of it as an online billboard. Instantly you have another chance to introduce people to your products and services and another way for people to find you.
this is a great response, thanks! It really adds valuable knowledge